Business Case Studies,Marketing Strategies Case Study, Reliance JIO: Leadership Strategy in the Indian Telecom Sector

Code : MM0079 Year :2020 Industry :Healthcare and Services			Region : Asia Teaching Note:Available Structured Assignment :Not Available
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CREATING SERVICE VALUE: The primary aim of NephroPlus was to provide affordable dialysis to all Indian patients, including those who did not have access to basic healthcare services in rural India. Nephroplus offered different treatment options for patients so that it was not necessary for them to come to a facility whenever they needed dialysis. It offered in-center hemodialysis (dialysis done at NephroPlus’s centers), home hemodialysis ..

INCREASING MARKET REACH India suffered from a paucity of certified dialysis technicians and nurses, and this turned out to be a bottleneck for NephroPlus’s expansion plans. To overcome this problem and employ staff who worked in line with its vision and mission, the company started its own dialysis training academy called Enpidia in 2012 in partnership with BONENT, a US-based certification institute for dialysis nurses and technicians. ..

ROAD AHEAD NephroPlus’s expansion had a developmental impact and also created employment for over 1000 people with nearly a third of these being women. The company was managing 14,000 patients every month by 2019, with a 40 per cent growth over 2018. The company had been working with the governments of Andhra Pradesh and Uttarakhand using the private public partnership (PPP) route and planned to extend this to other States. ..

EXHIBITS:
Exhibit I: Mission, Values, and Vision of NephroPlus
Exhibit II: Funding for Expansion